Giving our community the spotlight.
Call of Duty wanted to rethink their traditional marketing playbook due to the word-wide success of competitor Fortnite. Black Ops 4 called for a campaign built for the modern age.
Call of Duty has one of the most passionate fan bases on earth. 40MM strong. Not only do they play the game, many use it as a canvas for creative self-expression.
#CODNATION unites the Call of Duty community under a common identity and unleashes its creative energy for the world to see. It features content creators, streamers, and celebrities from all over the world.