NFL: 100 Year Game
Celebrating the magic of football on the world’s biggest stage.
Challenge
There’s a lot of noise surrounding the NFL. “Profits over passion”, “Player Safety”, “Anthem Protests”… the list goes on.

Insight
Simply put, people don’t like the No Fun League. But they love football.

Strategy
Pivot away from controversy surrounding the NFL and put the focus on the pure joy of football.
Campaign
What would happen if a football game broke out in the middle of a banquet celebrating 100 seasons of the NFL?
